Qualampur: Government support in positioning as a top luxury wedding destination to Malaysia is important as the country Malaysia is ready to travel for the year 2026.
Initiatives such as streamlined visa processes for international guests, investment in tourism infrastructure, and campaigning to highlight the cultural diversity of Malaysia can greatly promote luxury wedding industry.
Jasmine Ong Lee, general manager of Saujana Hotel Kuala Lumpur, said that collaborative efforts between the government and the hospitality, including subsidy for the exposure of global wedding, will further enhance Malaysia’s appeal as a major wedding destination.
“International Wedding Tourism Malaysia is central for our strategy for the year 2026. Our focus is on offering an analogous experiences that merger the tradition with luxury to fascinate Malaysia’s UNESCO sites and tropical attractions to attract international joints.
“While domestic customers run our main business, we also attract interest from Singapore, Southeast Asia and foreign Malaysian communities.
ONG told Sunbez, “The target digital campaign and the expertise of Saujana in the Word-of-Mouth Referral Luxury events and the hospitality of Malaysia, strengthened your reputation as an inclusive, refined option for cross-cultural ceremony We do.”
He said that the wedding market is the foundation stone of the commercial portfolio of Saujana and contributes significantly to the revenue of the hotel.
And with more than 100 weddings safe for 2025, Ong stated that Saujana estimates that this section will move forward, the hotel’s reputation and the ability to fulfill diverse cultural and thematic preferences.
Westin Langakavi Resort and Spa General Manager Laurence Critzinger said that government support would be necessary in promoting Malaysia as a wedding destination.
He said that incentives such as tax relief and better international marketing efforts for marriage -related businesses can further promote Malaysia’s attraction.
“Additionally, we will greatly appreciate the government’s efforts to increase direct flight options for Langakavi, especially with the benefits of visa-free travel.
“This will make Langakavi more accessible and make attractive to international couples who are looking to celebrate their weddings on the island.
“Also, with a trip to Malaysia 2026, this tourist board will be vandalized to include Malaysia as a major wedding destination in its campaign for Malaysia.
“We are confident that with constant support and strategic initiative, Langakavi will thrive as a world -class wedding destination,” he said.
Critzinger said that the wedding segment is one of the important elements of Westin Langakavi’s overall trade portfolio in Malaysia, especially since it has been established as a major wedding destination in Langkavi.
“While we cannot disclose specific revenue details, we estimate a 300% increase in marriage revenue in 2025 compared to 2024,” said Critzinger.
The Gadis event, a boutique wedding and event planning company at Langcovi, agrees that the government encouragement can greatly promote Malaysia’s luxury wedding market.
Co-founder Richel Soliano said visa processes can be streamlined for international guests, site upgraded subsidies, or environmentally friendly marriages.
“The cooperation between tourism boards, planners and hospitality sector can also create a target campaign to show Malaysia as a major wedding destination.
“Appeal will also increase by improving connectivity from distance resort locations that support infrastructure development.
“By aligning the goals of tourism and wedding industry, Malaysia can give itself a position as a leader in the Asia-Pacific luxury wedding market,” she said.
Gadis events see that in 2025 couples are embracing intimate and meaningful wedding ceremonies and often emphasize stability.
Co-founder Jules Tang said the demand for environmentally friendly decoration, digital invitation and local sour menu is increasing.
“Resort weddings are also receiving traction, in which couples are looking for luxurious, private places for multi-day celebrations.
“Sightsee settings such as beachfront or hill resorts offer amazing backgrounds for both celebrations and photography,” she said.
He said that Malaysia is particularly posted as a wedding destination due to its strength, natural beauty and cultural diversity.
“Our strategy involves working with tourist boards to highlight the iconic places such as Langakavi beaches, Cameron Highlands Resorts, and historical sites in Penang, and helps to show the fusion of Malaysia’s luxury and culture. , “Tang said.
The Gadis event also looks at the rising costs for luxury weddings, but faces challenges, but also innovation opportunities.
Tang said that the company has maintained flexible, tier packages to suit various budgets, maintaining quality.
“Strong seller participation helps us interact on better rates without compromising the service.
“For cost-conscious customers, we provide options such as digital invitation or off-pick date planning, making sure that their wedding dreams have been within access,” Tang said.
He said that multi-day marriages are becoming more common, especially for culturally rich ceremonies such as Indian or Chinese weddings, which require careful planning and resource allocation.
