Reports have revealed that some ultra-wealthy family offices are adding XRP to their holdings, with market watchers saying this could impact demand for the token.
According to Jake Cleaver, CEO of Digital Ascension Group, a close contact overheard members of a wealthy family associated with a major US food brand discussing massive XRP positions while being driven from Disney World to their hotel in Orlando. Clever also said he has spoken to several large family offices that are allocating to XRP.
Billionaire interests and actual claims
Clever said many of these investors are not looking for quick profits but rather ways to preserve capital over the long term. He said only 38% of global family offices are even considering crypto exposure today, and some of the families he spoke to are now exploring XRP as part of a hedge.
Clever emphasized a mentality common among long-term investors: “You should only get rich once,” he said, describing how some families build a stable base position surrounded by diversification.
ETF flows and market numbers
Based on reports, the new XRP exchange-traded fund has drawn substantial supply from exchanges and OTC desks since its launch. More than 400 million
Some sources count these moves within nine days of launch; Others reference a 15-day window, which suggests reporting timing varies. Price action remains fairly steady near $2, but many traders are watching to see if ETF demand eventually puts pressure on that level.
Record-breaking XRP velocity: Increase in on-chain activity
“Such a surge is typically a sign of high liquidity and substantial participation from traders or significant activity by whales.” – By @cryptoonchain
Full analysis ⤵️https://t.co/AgXG0JK5Ig pic.twitter.com/H04OICWRIW
– CryptoQuant.com (@cryptoquant_com) 4 December 2025
On-Chain Activity and Holder Concentration
Blockchain data shows that there are approximately 7 million XRP wallets, and almost half of them hold less than a hundred XRP. That concentration of ownership is being pointed to by some as a factor that could drive prices higher if big buyers come in.
On December 2, the XRP Ledger velocity metric reached 0.0324, a yearly high according to CryptoQuant, driven by large transfers and increased on-ledger circulation. The report notes that many whales have moved XRP to levels not seen earlier this year, a sign that some big players may be changing their positions.
What are investors and observers looking for?
Observers say the key things to monitor are on-chain metrics like ETF flows, velocity, and whether large family offices publicly disclose allocations. Ripple’s existing relationships with certain banks and projects are often cited as part of the story for institutional adoption, though other platforms are also aiming for widespread use by banks.
For now, the picture blends solid market activity — including a surge in ETF flows and velocity — with ongoing conversations about billionaires’ purchases. Market signals indicate growing institutional interest, while family-office stories add another layer to how people are interpreting the trend.
Featured image from Unsplash, chart from TradingView
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