Will you be more inclined to take the stairs if each step plays a music note or lies in the shade if it means reaching free WiFi. It has been used to help citizens to adopt healthy behavior. The speaker was: Dr. Christina Curtis, Senior Behavior Transformation Advisor and Lecturer, UCL Center for Behavior Change, UK; Professor Agans Buzin, Executive Director, WHO Academy, France; Isabel Kumar, former Euronwase Anchor, Career, Disability Rights Preacher, Chairman, Autism, ambition, Ave Anti, France; Coen Kas, Healthcare Futureist, Researcher, Author, Founder CEO, Healthcout, Belgium; Mayor of Juhana Wartiann, Helsinki, Finland
KAS, founder CEO, healthkeouts, examples of creative approach to behavioral approach to behavioral change on behavioral change: How far can nations go? ‘ At the Hims22 European Conference on 15 June.
“Can nations create a health environment where health comes by default?” Asked Kas, “I don’t have to think this – it thinks for me because it is very much among themselves.”
He gave an example of the civil-centered date forum, we areWhich is going to be launched in Flanders in Belgium, to give patients to control their health data.
“If we want the population to be healthy, we have to accept that health is a super overall thing,” Kas told the representatives. “Health is made up of many things: my genome, my environment, my lifestyle and social determinant of health. The two most determination factors that will decide how many years will you achieve your parents when they die and your postcode. ,
Referring to the footballer Christian Ericson, who faced cardiac arrest at the European Championship in 2020, Kas said it was “absolutely crazy” that it could happen in some time when we have technology to stop it.
“We can predict based on genomic profiles that will face such cardiac arrest, so why are the nations not providing it?” Asked Kas. “I think it becomes morally unacceptable, not to know this, because we can just transplant a small defibrainter and turn it on if my heart stops beating.”
According to KAS, the best way to encourage citizens to change behavior for healthcare systems is through innovation that creates a feeling of happiness.
“Don’t bother about per technology, don’t bother to apply first,” Kas concluded. “To start getting the best results, we should start thinking how to create happiness for citizens, patients or customers and then find the technique to do so.”
Digital education
For innovation to be effective, it is also important that healthcare professionals change their behavior. Professor Agans is the Executive Director of the Buzin WHO Academy, a state -of -the -art learning center, which aims to bring innovations in adult learning for global health. The Center, which is due to the opening in 2024 in France, will provide digital health training for health professionals on subjects such as cyber security and ethics.
“We can train health professionals to use digital health devices that are a way to customize their practice and help them encourage their practice,” said Professor Buzin. “It depends on the belief that is in the digital health equipment of citizens and professionals. This means that the government should build a framework to increase confidence for citizens. ,
Buzin said that France created two main digital health equipment to help implement healthcare and improve public health. Online platform Mon Espace SantIt was launched earlier this year, so that all French citizens were able to reach and manage their health data.
“It is very useful for people,” Buzin said. “We have a morality structure around it that was co-built with citizens.”
In addition, France has launched a health data hub that collects health information coming from hospitals and insurance systems, so it can be used for health research, implementing ehealth and improving public health For.
Receive public trust
Dr. Christina Curtis, Senior Behavior Transformation Advisor and Lecturer, UCL Center for Behavior Change, said that patients should be involved in the development process of health intervention from the beginning.
“This is about understanding from the point of view of a user what is important to them and then to get their feedback, to ensure that the patient is in your heart of intervention,” he said. “To change behavior, we need to understand what driving forces are behind that behavior. It is not enough to educate people only or to diagnose with someone such as being pre-diabetic. ,
When it comes that the behavior of nations can affect the behavior of nations without pushing the behavior of nations very far, then Dr. Curtis said it was important to attack the balance.
“There should be a balance between environmental changes such as health architecture or behavioral elite, as well as people allowed to support them to make surely informed options about their behavior and change their behavior on many layers, whether the government In the layer of, in, in the community or educational layer, “he concluded.
Healthy city
At a local level, the Mayor of Helsinki Juhana Wartiann said that it was important for civil leaders to encourage behavioral change in collaboration with other stakeholders.
“This is something about which we have become deeply aware. We can make a difference in people’s behavior, ”said Wartiain.
Helsinki WHO is part of the Healthy Cities Network, which aims to promote health and good through strategies such as providing healthy school dinner and making safe bicycle lane.
“Here in Helsinki, we want to improve the use of data,” said Wartiainen. “We may be suspicious of some conditions who are thinking about using data to inform those who are using data.”
