The internet trend is simple: a friend or family member sees in the camera and tells the audience a little aggressively, that they are going to be a witness to a presentation and they will be better.
Lucius McDaniel IV’s sister, Kendall, and then after that she stepped aside, her brother picked up her company, bitesite, a food-delivery app, allowing users to watch food videos before ordering. It also allows customers to see what their friends have ordered to bookmark the places. The app plays on how young people connect with content through-short-form video and recommendations from friends.
McDaniel posted the video and went back to work. Fifteen minutes later, his sister read him that his post was going viral. “We were viewed 20,000 times in 15 minutes,” McDaniel told Techcrunch. Enthusiasm came, but then as anarchy “started to break parts of our app because we found more users.”
The engineering team worked around the clock to keep the bit -website functional, while McDaniel took up a tickes about chaos, which was going viral, also ended. He said that people loved “authenticity”, behind seeing what happens when “your app explodes overnight.”
The video of McDaniel, who presented this idea, has since been involved in the tendency of young entrepreneurs using Tikokkok and Instagram reels to achieve tractions and deals on Instagram on Tikkok and a quarter of one lakh on Instagram.
McDaniel told Techcrunch that the idea of making this video came after watching a friend in the same internet trend for his dating app. “It was viewed more than a million times, and he suggested that I try to cut it.”
Twenty -four -year -old McDaniel said that he felt like many youth, he was eating too much takeout, ordering from the same three places as he could not search for a new restaurant on the delivery app. “I hit this wall of the same looking restaurant with stock photos, and somehow there were 4.6 stars everywhere.”
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He began to keep a spreadsheet of the restaurant found on Instagram and Tikok, monitored the actual reviews, and seeing what his friends said about the places. “When I realized that other people are doing the same thing exactly, my co-founder ZAC and I decided to make something better: an app that really shows how we search for food today,” he said, referring to the company’s CTO ZAC Schulwolf.
There is no stranger for McDaniel technical industry. He first worked at General Atlantic, where one of his main focus areas was the restaurant technology. He first established a payment company, called Ply, LED Product for a recruitment software, and even Angel has invested in some companies, including Fintech mercury.
He spent more than a year by 25 years old and Shulvolf, including Y Combinator’s participation in Winter 2024 Corort. He performed a limited beta around New York University in April. In mid -May, the company launched an early version and did a bit of social media marketing. In June, he made his viral video.
McDaniel said, “Whatever our videos made, what we are making echos.” He said that “it is clear that the consumer, and especially General Z, is ready for something that feels fresh and is manufactured for the way they attach.”
After the video, Bitsite briefly became the number 2 in the Food and Beverages category of the App Store, with Uber Eats, Starbucks and even McDonald’s bypassed.
McDaniel said that the app has also received over 100,000 new users, and although it is only available in New York, people from other cities started messaging for a nationwide release. On the restaurant, McDaniel said that from the spot -owned spots to the chain restaurant, everyone has reached the partner and of course, “We have a jump of investor interest from those who see that this is where the food distribution is going on.”
He refused to comment on the size of any upcoming funding deals, except that he hopes that there will be news of sharing soon.
Of course, Bitsight has a big, well -funded competition like Doordash and Uber Eats. However, McDaniel believes that a startup at the age of AI will be for their benefits. For example, while most of its contestants needed hundreds of engineers in their early days, Bit. Weights can work with AI tools that work as humans for a low cost to 10X.
He said, “To avoid the cost of large -scale overheads and infrastructure, we can do much less and pass on savings to small business owners and customers, which are most needed by maintaining healthy margins,” he said.
At this time, instead of other categories, it is also different from focusing on food and videos.
“We are trying to become a Go-Two app for the generation that tells everything through social recommendations and short-form videos.”
