Kuala Lumpur: IJM Land Bhd views the outlook for the landed property market in Malaysia as positive despite the current economic challenges.
The property developer also sees that there is a growing demand for high-quality, sustainable homes that combine luxury and functionality.
This positive trend follows the recent launch of Anthea by IJM Rimbayu Sdn Bhd, a major township development by IJM Land.
Anthea is a high-end residential development spread over 20.85 acres, with an estimated GDV of RM380 million.
IJM Land chief operating officer Datuk Chai Kian Soon said that despite the challenges posed by the current economic environment, including the rising cost of living and stringent bank lending guidelines, IJM Rimbayu has strategically positioned itself to meet the demands of the luxury market. Anthea has been deployed from.
He said Anthea caters to high net worth individuals (HNWIs) looking for long-term value and quality, with prices ranging from RM1.5 million for super link units to RM2.6 million for semi-de homes. Is.
“IJM Rimbayu is strategically positioning Anthea as an exclusive enclave tailored to HNWIs.
“Anthea is attracting strong interest from both local buyers and foreign investors.
Local buyers are attracted to Anthea’s natural surroundings and strategic location close to essential services, schools and leisure facilities.
“This reflects the broader Malaysian trend to favor properties that integrate luxury with wellness and nature-centered living.
“Foreign investors, especially from regional markets, view Anthea as a unique investment opportunity in a highly sought-after region,” Chai said.
He said Anthea’s development is expected to sustain strong demand, driven by a mix of luxury and sustainability.
“Its exclusive design and limited availability have generated high interest, with buyers keen to secure the remaining units,” Chai said.
On cost, Chai said IJM Land has effectively managed rising construction costs through strategic planning, strong supplier partnerships and efficient project management.
He emphasized that by using sustainable, high-quality materials, including green-certified components and low-VOC paints, the company has maintained Anthea’s premium finish and eco-friendly standards without compromising on quality.
“IJM Land also focuses on operational efficiency, continuously refining its processes to reduce waste and ensure the longevity and value of the homes.
“This foresight has made Anthea’s growth a testament to quality, even in the face of the economic challenges of the current market,” Chai said.
He said the Anthea development is one of the last three high-end land development parcels in IJM Rimbayu Township, offering a unique blend of luxury and sustainable, nature-integrated living.
Its exclusivity sets a new standard for the community, while IJM Land’s commitment to preserving the natural beauty and maintaining exclusivity will guide the development of the remaining parcels.
“Looking ahead, IJM Land is committed to creating sustainable, thoughtfully designed homes that meet the changing preferences of modern buyers.
“Future developments will prioritize green living while providing exceptional quality, value and innovative lifestyle for residents,” Chai said.
Elaborating further, Chai said that by focusing on premium, eco-conscious design and exclusive amenities, IJM Rimbayu presents an attractive proposition – a lifestyle surrounded by lush green spaces that enhances the well-being of residents.
He said Anthea’s blend of luxury and sustainability ensures its long-term investment value even in uncertain economic conditions as it focuses on quality and a tailored living experience that meets the demands of buyers looking for an exclusive community. Is.
Chai said the Anthea development has received an overwhelmingly positive response since its launch, with significant interest from both local and international buyers with a strong take-up rate.
“The exclusivity of just 180 homes has created a sense of urgency, as potential buyers recognize the rarity and high value of this development.
“The unique design elements along with eco-friendly features and prime location have established Anthea as a standout in the luxury landed property market.
“With strong demand expected to continue next year, Anthea appeals to buyers seeking both luxury and stability,” Chai said.
He said given the exclusivity of the development, interest is expected to be high, with many keen to secure one of the remaining units before they sell out.
“Anthea’s carefully designed environment, surrounded by nature yet close to urban amenities, ensures that it will continue to attract discerning buyers who seek a holistic living experience,” Chai said.
