Qualampur: Today’s consumers demand more control over their choice, and anywhere it is not more pronounced than the insurance sector.
As digital adoption accelerates and expectations develop, Malaysian-particularly small, technology-loving person-people are looking for insurance solutions that provide speed, transparency and spontaneous access.
Recent findings of Malaysia Insurance and Textiles Customer Satisfaction Survey indicate increasing preference for online channels among customers when purchasing insurance or tacked products. This change highlights a comprehensive trend, that convenience and quick access are now major factors that affect how Malaysians select essential services.
“In Insureku, we have prepared our platform to support this change by presenting side-by-side comparison, real-time pricing and immediate coverage-everyone at one place.
“But beyond the purchase, we are also focusing on the creation of an intuitive, responsible post-cell support for users to feel safe and informed during their insurance trip,” said insureku co-founder and CEO Shadina Sekaran. Sunbiz,
He said that collaboration with global insurers is also changing the discovery, comparison of Malaysian people through digital platforms.
“In Insureku, our partnership with global insurers is making insurance more simple and more transparent.
“We are proud to work with digital-first partners such as Tokyo Marine, Tune Protect and General, and travel insurance is just the beginning-Motor Insurance is in the way, more products are in the way, all are designed for today’s mobile-loving consumers who are looking for speed, clarity and confidence.”
Shadina said that the price and brand proposal of the insurer is greatly strengthened in partnership with globally recognized insurers.
He said that these industry leaders bring high quality insurance solutions to the decades expertise, financial stability and proven track records.
“Their participation increases the reliability of our platform and creates confidence, especially among insurance buyers who may be new to the process.
“These cooperation also enable us to offer a wide range of strong, obedient products, and to co-develop digital-first solutions to suit local needs, benefit from global best practices in risk management and customer service,” Shadana said.
Asked how Insureku is sewing products and services to meet the needs of young, digitally intelligent Malaysian, he said that Insureku designs every feature keeping in mind the digital-original generation keeping in mind the digital-generation, recognizing that the young Malaysian expects motion, clarity and convenience.
As a result, the platform provides a completely digital experience where users can compare, customize and buy policies within minutes.
“Our platform offers to issue real -time value comparison, clear policy explanation and quick policy. We are constantly improving experience with features such as financial planning calculator and multilingual support, making insurance more accessible and inclusive.
“Bank Negra Malaysia’s financial technology regulator Sandbox as one of the first authorized participants, we carry forward our credibility as a safe and obedient digital platform, users, especially for the first time buyers, provide more peace of mind when they choose and buy,” Shadana said.
Stating how Artificial Intelligence (AI) and data analytics are shaping the future of insurance distribution and customer engagement in Malaysia, Shashana said that these technologies are ready to play a big role to serve insurers in Malaysia.
“In Insureku, we see it as an important opportunity to raise bar for customer service in the industry.
“We are still in a hurry to our journey, but the capacity is clear. AI can simplify the customer interaction – immediately answering questions, clarifying the details of the policy, and guiding users through claims – while data analytics helps us to improve continuously support based on real user behavior.
“Our goal is to provide a highly individual, intuitive service to claim quotes. As more insurers adopt digital-first models, we are excited to help insurance more accessible and truly customer friendly,” Shadina said.
He said that Globaldata shows industry estimates that Malaysia’s general insurance market will expand continuously over the next few years, growing at a mixed annual growth rate (CAGR) of 6.6% and will reach RM31.8 billion in gross written premium by 2029.
This growth is not only being inspired by increasing consumer awareness and developing lifestyle, but also with regulatory efforts to broaden insurance coverage and develop the overall market.
Explaining how Insureku plans to adopt insurance between buyers and market segments underlined in the next three to five years for the first time, Shadhana said that the company’s partnership with global insurers is designed to support this national agenda by creating inclusive, needs-based insurance solutions.
“Through digital channels, flexible pricing, and simplified product structures, we aim to first reach buyers and undersked communities, who have faced obstacles to traditionally reach. By doing this, we help to lay the foundation for a more flexible, better-protected population in the coming years.
“We want to shut down the safety difference, especially among groups such as students, gig workers, and at least-medium-come.
