As the summer starts fading in the US in summer, we take another look at retail flow and activity using our NASDAQ data link data.
A surprising thing shows that the retail has become less rapid, and has recently turned into net-selers of stock, despite the continuous market recovery following the announcements announced after the tariff announced early in March and April.
Retail price trading suffers
Today our first chart shows that, even in summer, the retail trade price continues to trade (green in the chart below). So far in 2025, we have seen the value of the highest level traded by retail. It has reduced the average daily dollar of retail to $ 55BN in 2025 to trading ~ $ 40bn in 2024.
Due to instability and rising prices, market-wide volumes and prices are also increasing in 2025. If we accommodate for market-wide trends, we see that the increase in retail trade has not left the rest of the market.
Chart 1: Price trade is increasing mostly due to price rise
We will also note that the retail still creates a small ratio of the overall value, which is due to their high participation in partially low -priced stocks.
Retail companies are less rapid, even as market rallies
Given the net flow in the company’s shares, it tells a contrast story. We see and flow a deviation of the market. Instead of buying a rally, data shows that investors are growing less and less rapidly in recent months.
Tech, the first strong pure purchase with a popular area (orange in the chart below), transferred this speed. In August, there were small buyers of retail tech and real estate, but were sellers of everything else. Despite the market, it is reaching new record height.
Chart 2: Month and Sector Pure Flow (Market Return in Green Line)
Retail purchase of most popular stocks, 2017 since $ 191bn yoga
The NASDAQ data link has data tracking retail trading from 2017.
We have seen in the past that retail businesses can often be quite concentrated in popular shares, often consistently purchasing those shares. For example, NVDA is 20% of all net flows.
Today we see how much shopping.
The chart below shows the ten largest cumulative retail pure-bred shares since 2017. Surprisingly, despite the size of retail purchase, these yoga are smaller than the market capitalization of these companies.
Chart 3: Top 10 Stocks by Retail Purchase Since 2017 since 2017
Across all shares, the total net procurement adds to $ 191BN to the company’s shares since 2017.
ETF is still pure (almost) to buy every single day!
Talking about buying a net – given the ETF (yellow in the chart below), we see that even during the uncertainty of the market of March and April, retail was a net buyer All but two days This year.
Stocks, by contrast, are more mixed. Often when the market sells (green in the chart below) we look at the days of net selling – market rallies (Blue Bar in Chart 4) as more offset than pure purchases show this trend clearly.
Chart 4: Daily net flow of ETF and stock (market returns in green line)
Just for entertainment, we decided to add Alletf Trading over the same period as we used above for stock.
Cross all ETFs, data suggests that retail has invested $ 846BN in ETF since 2017. Surprisingly, it is only 7% of all ETF assets today.
This is the opposite of $ 191bn in the company’s shares in the same period.
More retail flows change, more some things remain the same
We have seen that gross retail trading value continues – most of the stock prices helps with profit.
This year a wonder is that we are looking into the net trade of the company’s shares: Retail is disappearing the existing market rally.
Although another trend has not changed: retail (still) prefers to buy ETF.
