The latest engagement with KPDN reflects Shopee’s ongoing efforts to help consumers recognize scam tactics, protect personal information, and conduct transactions through trusted channels.
Kota Kinabalu, Malaysia – Media Outreach Newswire – 18 March 2026 – Shopee Malaysia Continues to strengthen its efforts to promote online safety and consumer education, reinforcing the importance of helping consumers better recognize scam tactics, protect their personal information, and conduct transactions through trusted digital channels.
As more Malaysians participate in the digital economy, increasing awareness of online security helps users make purchases and transactions with more confidence. There is a need for collaboration between the government, platforms and consumers to ensure a safe digital environment. Through its ongoing consumer education efforts, Shopee aims to equip users with the practical knowledge to identify common scam tactics, be alert to suspicious interactions, and adopt safe online shopping habits.
Recently, Shopee highlighted these efforts National Consumer Day 2026organized by Ministry of Domestic Trade and Cost of Living (KPDN) and conducted by YAB Dato Seri Anwar bin Ibrahim, Prime Minister of MalaysiaWhere Shopee through its exhibition and public sharing session informed the public about scam awareness and safe online shopping practices.
At the event, Shopee shared practical guidance on how users can better protect themselves online, including recognizing suspicious links, being wary of impersonation attempts, avoiding payment requests outside of trusted platforms or official channels, and avoiding sharing sensitive information like OTPs or banking details.
Users who encounter suspicious activity are encouraged to seek support through official customer service and reporting channels, and to be alert to fraudulent tactics that exploit impersonation, impersonation, and requests for off-platform payments.
Nick Amir Din, Head of External Affairs, Malaysia and ShopeeSaid, “Online safety is a shared responsibility that requires close collaboration between the government, platforms and consumers. At Shopee, we are committed to supporting initiatives that help people recognize scam tactics, protect their personal information, and transact more securely through trusted channels. Consumer education remains an important part of building trust in the digital economy, and we look forward to continuing to reinforce these messages through platforms like Hari Pengguna Kebangsaan. We welcome opportunities.”
Shopee also used the program to help consumers better understand how official affiliate links operate within Shopee’s ecosystem, reinforcing the importance of interactions through legitimate, platform-based routes.
YB Datuk Armizan Mohd Ali, Minister of Domestic Trade and Cost of LivingVisited the Shopee exhibit, where the team shared how Shopee’s consumer education efforts help Malaysians better recognize scam tactics and practice safe online shopping habits. He said, “Consumer awareness is a critical line of defense against online scam risks. KPDN encourages continued collaboration between government, platforms, and consumers to promote safe digital commerce practices.”
Shopee is committed to working with government and industry partners to promote safe and responsible online behavior and strengthen trust and resilience in Malaysia’s digital economy.
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About Shopee
Shopee is a leading e-commerce platform in Southeast Asia, Taiwan and Brazil. Shopee fosters an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.
Shopee provides an easy, secure and engaging experience that millions of people enjoy every day. With a strong commitment to helping homegrown brands and entrepreneurs succeed in e-commerce, Shopee is also a significant contributor to the digital economy.
Shopee is part of Sea Limited (NYSE: SE), a leading global consumer Internet company. C’s mission is to improve the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and Moni.
