TikTok has partnered with Apple Music to allow the streaming service’s subscribers to play entire songs without leaving their social network, the company announced Wednesday. Apple Music subscribers who find their favorite song on their TikTok “For You” page or sound detail page can tap the new “Play Full Song” button to open Apple Music Player to listen to the full track.
TikTok, which is known for driving music trends and viral songs, said the new feature is designed to make it easier to go from the moment of discovery to deeper listening.
It’s worth noting that TikTok doesn’t allow users to play entire songs from other streaming services, including Spotify.
The new feature is built using Apple’s MusicKit, meaning full-length song playback on Apple Music occurs so the stream is paid for within the streaming service.
TikTok and Apple Music are also introducing “Listening Party,” a new feature that lets fans listen to songs from their favorite artists in real time. Fans can interact with each other and with the artist during the session, which TikTok says will allow for a more social way to experience music.
The new features are launching worldwide in the coming weeks.
The announcement comes as TikTok’s popularity has impacted the music industry and how people discover new music. TikTok once tried to take advantage of this by launching a streaming service, before eventually shutting it down. Since then it has focused on driving music lovers to its app for discovery.
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For example, TikTok has an “Add to Music App” feature that lets users save tracks found on the app to their favorite music streaming service. The app also has a “Share to TikTok” feature that allows users to share tracks from Apple Music and Spotify directly to the short-form video app.
To aid discovery on its platform, TikTok last year launched a “TikTok for Artists” music insights platform, designed to help artists and their teams better connect with fans, improve their promotion efforts, and inform content creation on TikTok. The platform gives artists, their labels, and their teams access to data about the performance of the artist’s music and posts and TikToks.
