Dating app giant Tinder updated users to users new categories, “Non-Monogamy,” “Serious Dater,” “Short-Term Fun,” “Long-Term Partner,” and “New Friends” , The company announced on Thursday.
These new categories are designed to help users find a compatible match by dating intentions. The “serious datedor” option focuses on users seeking long -term relationships, while “new friends” seems to be a tinder strategy to compete with Bumble BFF, which adds users to friendship.
Launched in 2021, the Explore page conducts profiles in curated categories based on shared interests, including “biping prosecutor,” “coffee date,” and “nature lovers”. There is also a feature called “Free Tonite” that connects the users available on the same day.
Navigating online dating can often seem heavy, many users do not make sufficiently clear about their relationship goals on their profiles. According to a tinder report, users are clearly adopting a new trend called “loud look”, where people say goodbye to dating ambiguity and proceed about their desires. The purpose of the updated explore tiles is to promote this clarity, which reflects the increasing standards of being more honest about dating intentions.
Even a week before Valentine’s Day, this update is strategically timely, it is probably likely to attract users who may be eager to find a date for a special occasion.
