Bandar Sunway: U Mobile, Malaysia’s second future 5G network provider, aims to double its retail footprint nationwide within the next two years.
Chief Marketing Officer Naveen Manian said the expansion is in line with the company’s efforts to meet the growing demand across its postpaid, broadband and enterprise segments.
“We are expanding aggressively to enhance customer experiences and meet the needs of our growing postpaid, broadband and enterprise segments,” he told reporters at the launch of its latest flagship store at Sunway Pyramid Shopping Mall here today .
Naveen explained that U Mobile has historically focused on youth and prepaid customers, who needed a different sales approach.
“In the last two to three years, we have focused on postpaid, broadband and enterprise services. To support this, we believe we need our own fully operational stores,” he said.
He said U Mobile recently opened new stores in IOI Mall, Kota Kinabalu and Kuching, with plans for further expansion in the east coast and other regions.
“So this is going to be a continued focus this year, what we want to do is have a reasonably good retail footprint in Malaysia, so there will be a lot more stores opening, so watch out for that,” Naveen said.
U Mobile currently operates 14 stores including two flagship locations in Sunway Pyramid, followed by one in Berjaya Times Square, Kuala Lumpur.
The new flagship store at Sunway Pyramid, spanning 3,500 square feet, features immersive retail experiences that leverage next-generation technologies such as 5G and Al to the shopping journey.
It also uses smart retail functions like digital price tags and AI-powered CCTV along with smart security functions.
Another major attraction is that it also houses Malaysia’s first-ever in-store Immersive Dome, a high-tech initiative that utilizes high-quality video, audio systems, VR, AR and mixed reality to immerse any visitor. is to create a shared, immersive experience. Store to enjoy for free.
U Mobile believes it has made the right choice with Sunway Pyramid Shopping Mall being the location of its second flagship as the mall attracts many families, a target segment the company is growing rapidly.
The latest retail initiative is also part of the company’s overall strategy to expand its reach to provide a more elevated customer experience.
“U Mobile is always trying to raise the bar, and in line with our unbeatable ethos, we are committed to enhancing the experience of our customers by bringing innovative and immersive retail features, coupled with our best-in-class products and services. Together, even closer, for our customers.
“Our latest flagship store at Sunway Pyramid Shopping Mall showcases a tech-enabled experience, blending real life with next-gen digital technologies. Naveen said that from smart retail functions like digital price tags and AI-powered CCTV, to immersive attractions like our in-store dome, this flagship store is an intelligent space for consumers to truly interact with the U Mobile brand.
Other highlights of U Mobile’s latest flagship store at Sunway Pyramid Mall include:
Holobox: A self-contained unit that employs holographic projection technology to provide a twist on the typical in-store queue management system, as customers interact with a holographic avatar of Stacey Anam, U Mobile’s brand ambassador for service. Are capable of.
The Holobox also functions as a photo booth, allowing visitors to capture a photo. An AI-generated image of them is then projected onto the immersive dome in real time, creating a unique and interactive experience.
U Home Zone: As part of U Mobile’s growing focus on families, the zone showcases a smart home concept and highlights the key benefits of its family-centric plans such as the U Family 128 and U Home 5G bundles.
U Business Corner: As part of U Mobile’s commitment to enterprise digitalization, this zone will showcase interesting business solutions that leverage 5G and other technologies.
Lifestyle Zone: Showcasing U Mobile’s exclusive premiums and collaborations along with VR gaming for all-ages enjoyment.
To celebrate the grand opening, U Mobile is offering prizes and promotions worth up to RM800,000 from January 24 to 26, 2025. Prizes include 5G smartphones, Sunway Resort stays, and hoodies from an exclusive collaboration between U Mobile and Pestle & Mortar clothing. ,
The first 88 visitors each day can purchase the Huawei GT Cyber Watch for just RM0.99, available on a first-come, first-served basis starting at 11am and exclusively for U Postpaid 68 or U Postpaid 98 customers. For. Additionally, new U Family 128 sign-ups and all walk-in visitors can participate in a lucky draw.
For more information, visit https://www.u.com.my/en/personal/grand-opening.
