YouTube is rolling out a new AI-powered playlist-generation feature that allows Premium users on iOS and Android to use text prompts to create playlists.
Users can go to the Library tab, tap the “New” button, and select the “AI Playlist” option to get started. They can then use text or voice to enter a prompt of their choice to create a playlist, such as “Raging Death Metal,” “Sad Post Rock,” “Progressive House Mix for a Chill Party,” “Indie Pop” or “Classic Hits of the ’90s.”
YouTube has been working on using AI to create playlists for some time. In July 2024, the company was testing a feature in the US to let people create custom radio stations using signals
Other rival streaming services like Spotify, Amazon Music and Deezer have also introduced AI-powered playlist or radio creation features.
YouTube is trying to make its premium plans more attractive to users. Earlier this week, the company began restricting free users from viewing song lyrics on the YouTube Music app. The company told TechCrunch that the restriction was an experiment it was running “with a small percentage of ad-supported users”, and that the song’s lyrics are available to most free users.
Google has seen growth in its subscription business, and YouTube is an important part of that division. Earlier this month, the company said it now has 325 million paying users on Google One and YouTube Premium.
techcrunch event
Boston, MA
|
23 June 2026
