Kuala Lumpur, Malaysia – Media Outreach Newswire – 10 November 2025 – Lazada Malaysia is leading the charge for this year’s 11.11 celebration, receiving a regional investment of US$25 million to support the 11.11 Global Brands Festival. This initiative strengthens Lazada’s support for sellers and brands in Malaysia, promoting discounts and manufacturer collaborations to provide a more rewarding experience for Malaysian consumers.
The investment is part of Lazada’s brand-led growth strategy to help brands and creators in its ecosystem grow through marketing innovation and stronger engagement opportunities, including new partnerships like YouTube Shopping. Through this, creators can now tag and recommend Lazada products in their YouTube videos, allowing viewers to make purchases directly, meeting the growing demand for authenticity, trust and real value among online shoppers.
To encourage more participation and trusted recommendations, Lazada is doubling affiliate commission payouts for creators this November 11.11 from 1 to 14, rewarding content that drives authentic engagement and quality sales.
Complementing these efforts is Lazada’s intelligent shopping assistant AI Lazi, which has now been upgraded to help users discover personalized deals, combine LazaRewards and seller vouchers, and shop with more confidence on LazMall, the platform’s flagship virtual mall known for verified, genuine products.
Dubbed the sweetest brand deals of the year, savvy shoppers can start value hunting as early as November 7 by 7.59pm on November 10 by collecting vouchers and locking in deals with Chup Dulu*, a feature that enables consumers to secure items by paying a small deposit before checkout on the big day.
The main action and most exciting sales window is a 28-hour marathon that will start on Nov 10 at 8pm, where attractive RM11 deals per hour – including items such as gold and mobile phones – will start arriving on Lazada’s platform. For discerning consumers, the range will have over RM111,000 worth of goods from 40 brands on sale.
sweet 11.11 deals
Apart from the massive RM11 steal, Malaysian buyers should also take advantage of:
- Crazy Brand Mega Offer (CBMO): Up to 90% savings and stackable vouchers across top brands at LazMall.
- Messy Belly: Hero products with limited-time deals from brands like Ogawa and Olaplex.
- Chup Dulu: Secure high-demand items early with a 10% deposit and pay the 90% balance on November 11 through voucher stacking.
- Hall of Fame: 10% storewide discount on brands like Habib, Sulwasu, Lotus, Enfagro and many more.
- LazMall Boxes: Surprise boxes containing mystery gifts worth up to RM600 for only RM9.
- Early Deals: Morning shoppers can get vouchers for up to 50% off between 7.00am and 10.00am.
- Happy Hour: Mid-day bonus vouchers up to 50% off as well as RM11 e-voucher for those shopping between 2.00pm and 6.00pm.
39 participating brands in Lazada’s RM11 all out deal
3CE, Acer Certified Stores – Brightstar, Airbot, AKEMI Official Store, Ann Taylor Malaysia, CLEF Skincare, Cricut, Daily2U, Dreamnight Home, ECOVACS, Electrova Malaysia, Epitex, Eucerin, Gintel, HABIB, HONOR, Huawei, HP Brand Stores – PCImage, Innisfree, Jean Perry Malaysia, King Coil, Kitchen Z, Masadora Jewellery, Necpro, Nivea, Ogawa, Philips Personal Care, Seagate Flagship Store, Tefal, Thule, Tinco, Tomtoc Official Store, Teatracing Official Store, TYMO Malaysia, Vanzo Malaysia, Vivo, Weng Kwong, Winnie Store, and Zhou Liu Fu Jewelry.
Brands participating in Lazada’s 28-hour marathon deals at RM11
Mobile phone brands: Samsung Flagship Store, Senheng, Poco, Xiaomi
Gold Brands: Habib, Tomei, Poh Kong
Shoppers should always remember to collect vouchers and individual store vouchers offered by the Lazada platform to maximize savings. These can be combined with LazCoins to reduce the final total payment on a product.
The 11.11 Shopping Festival will end at 11.59 pm on November 13.
For more details on the sale, check out the Lazada app or follow #LazadaMY on social media for the latest updates!
https://www.facebook.com/LazadaMalaysia
https://www.instagram.com/lazada_my/
https://www.lazada.com.my
http://x.com/LazadaMY
About Lazada Group
Lazada Group is Southeast Asia’s leading ecommerce platform. For the past 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem connects approximately 160 million active users with over a million actively selling sellers every month, transacting securely through trusted payment channels and Lazada Wallet, receiving parcels through a domestic logistics network that has become the largest in the region.
Launched on the Lazada platform in 2018, LazMall is Southeast Asia’s largest virtual mall connecting shoppers to over 32,000 leading international and local brands. It sets a new standard in retail, assuring consumers of 100% product authenticity, guaranteed fast delivery and a 30-day return policy. LazMall is the preferred platform for brands and sellers to directly connect with their customers and create a customized experience for them.
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