For some social media users, Facebook may feel like an app left behind in an online era of yesteryear. However, for others, Facebook has reinvented itself as the modern Craigslist with Facebook Marketplace.
It seems that Meta has taken notice and is now Releasing a Standalone App As for the power users of Facebook Marketplace who keep the platform running: these are the sellers.
The new app, called Seller, launched on Friday and provides tools for Facebook Marketplace sellers to list their wares and manage their current listings.
Just like Facebook Marketplace, the Seller App is also free for users. Meta monetizes Facebook Marketplace with ads and does not take any percentage of its users’ sales. Users will be able to download the app from today and log in with their Facebook account.
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Credit: Facebook
Sellers provide a tool to post new listings, a dashboard to manage existing listings, an in-app inbox to respond to potential buyers, and analytics for all their old listings.
The vendor also introduces some new tools for sellers. According to Facebook, seller users will be able to scan their products with their smartphones, and AI will automatically fill in the listing details.
in an interview with new York TimesFacebook chief Tom Ellison said the app would be the equivalent of a marketplace seller of video editing tools for content creators. Allison also explained how Meta is experimenting with more standalone products for Facebook’s power users, including Marketplace Sellers and Facebook Group Administrators.
As social media users move toward competing platforms like TikTok and Meta’s own Instagram, Facebook has found new life within specific, once-niche features on the platform. In May, Facebook launched a standalone app called Forum for its Facebook Groups power users. Now, the company is doing the same for Facebook Marketplace sellers.
Meta says one-third of youth who use Facebook also use the marketplace. And, every month, more than 420 million items are listed on the marketplace platform.
