Kuala Lumpur: Ninja Van Malaysia, a tech-enabled logistics organisation, has launched an e-guide titled “From Malaysia to Southeast Asia: E-commerce expanding beyond borders for small and medium-sized enterprises (SMEs) A Practical Guide”, which aims to help. Malaysian businesses are expanding into Southeast Asia’s dynamic e-commerce landscape.
The e-guide was developed in collaboration with market research firm Milieu Insight, following a survey of 1,200 buyers across six Southeast Asian countries – Malaysia, Singapore, Vietnam, Thailand, the Philippines and Indonesia – in November 2024.
A key finding from the survey shows that Malaysian brands stand out as trustworthy choices among Southeast Asian e-commerce buyers. The survey also revealed that, across these six countries, the top cross-border shopping categories are fashion and accessories (68%), food and beverages (47%), and health and beauty (46%).
“This reflects the competitive advantage of Malaysia-based businesses in the Southeast Asian e-commerce market,” said Dennis Wong, head of cross-border at Ninja Van Malaysia. “With Malaysia’s strong brand presence and its strategic location at the heart of Southeast Asia, local businesses are ideally placed to leverage the country’s advanced logistics network for seamless cross-border expansion into neighboring markets.”
This free-for-all resource is a step-by-step e-guide, starting from the practical end point of e-commerce logistics ideas, to guiding Malaysia-based SMEs in selecting the most appropriate country for market entry. Starts first. ,
“Supporting 105,000 SMEs across Southeast Asia, we found that cross-border success depends on three factors: optimizing logistics networks, navigating regulatory landscapes,” said Ninja Van Group Regional Head of Commercial (Cross Border) And meeting the unique demands of each market.” Jeremy Hong.
“Based on a decade of operational expertise, we understand the challenges that businesses may face when attempting to expand their business into a new market. That’s why we’ve designed this e-guide in collaboration with CXPi and antics@play to create useful actionable strategies for businesses. With this e-guide, we are confident that SMEs will be equipped with the knowledge to grow their businesses regionally,” he said.
The survey revealed that Malaysian brands are highly popular in Southeast Asian countries, with 67% of Singaporeans purchasing from Malaysian brands, followed by 46% of Filipinos and 42% of Thais.
