Xi’an, China – Media Outreach Newswire – 29 June 2026 – The world’s first commercial multimodal large language model (LLM) for cultural tourism, called Boguan, has entered widespread application in Xi’an, China. This model generates commercial returns by supporting the creation of digital IP for intangible cultural heritage, the development of cultural tourism applications and the improvement of short drama production. It is bringing new momentum to both China’s heritage conservation initiatives and cultural tourism industry.
Xi’an is one of China’s oldest cities and one of its most popular international tourist destinations. Shaanxi Culture Industry Investment Group (SCG) is working with partners such as Huawei, China Telecom Shaanxi and China West Airport Group (CWAG) to promote cultural tourism using digital technologies including AI and 5G-A. For example, Boguan is used to support a new AI travel companion agent that was made available to more than 4 million users by March this year.
In September 2025, SCG and Huawei unveiled the Boguan Large Model, the world’s first commercial multimodal LLM for cultural tourism. It is also China’s first industry-specific model dedicated to cultural heritage preservation. The model is built on intelligent computing infrastructure and high-quality datasets. The dataset contains over 1.2 PB of data, including 31 million images, 4.4 million minutes of video footage, 2.18 million minutes of audio recordings, 510 3D models, and 960 million pieces of structured text.
Boguan can generate highly accurate multimodal content, such as museum-quality content about cultural relics. This allows it to support the creation of new digital relic productions, the digitization and preservation of traditional craftsmanship and the creation of digital IP for intangible cultural heritage. Zhang Beiyuan, a dough sculpture artisan, said, “With this model, I can complete a dough sculpture in less than a week that used to take two or three months.” Boguan is also used to create digital IP like the popular cartoon character Tang Biaobiao, which is designed by integrating local cultural heritage elements with the stone carvings of the Six Stairs of Zhao Mausoleum. Sales of related digital collectibles and creative products have exceeded CNY2 million.
In addition to supporting cultural heritage preservation, Boguan has been used to develop several cultural tourism apps such as AI photography and AI travel companion agent. Visitors can speak directly to this agent on the GO-SHANXI app to create and adjust itineraries and receive real-time performance recommendations at attractions. Ziying Camera Mini Program provides paid services that instantly integrate user’s photos with AI-generated scenes of history, allowing visitors to “go back to ancient times”. These new consumption options unlock the business value of quality cultural tourism data. In addition, SCG is using Boguan to integrate short drama production with cultural tourism and improve production efficiency and quality in Xi’an, the famous short drama center.
Additionally, China Telecom Shaanxi and Huawei have deployed a 5G-A network based on three-component carrier aggregation (3CC) technology in Xi’an’s Grand Tang Mall, a popular tourist attraction. The network offers maximum uplink and downlink rates of 600Mbps and 3.5Gbps, respectively, which is about 10 times faster than typical 5G networks. During the 2026 May Day holiday, this network supported concurrent access for 23,000 users, guaranteeing smooth video viewing and social media experiences. In addition, 5G-powered HD live streaming has become an important way to attract new visitors to Grand Tang Mall. According to public data, the average user time spent on these live streams has almost doubled and the average transaction value has increased by 62%.
Edric Chu, general manager of Huawei’s Shaanxi representative office, said, “Artificial intelligence is not just a stack of technologies. It has become a key enabler that can activate thousands of years of cultural heritage, reshape travel experiences and bring new momentum to the industry. Moving forward, Huawei is looking forward to working with our partners to enhance cultural heritage preservation with digital and intelligent technologies and stimulate growth within the cultural tourism industry. Will continue.”
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