एक्स, सोशल नेटवर्क जो बॉट्स के साथ अपनी बारहमासी लड़ाई जीत नहीं पा रहा है, रचनाकारों को दूसरों की सामग्री को रीसाइक्लिंग करने के बजाय अपने मंच पर मूल सामग्री प्रकाशित करने के लिए प्रोत्साहित करने की उम्मीद में नए वीडियो संपादन और रिकॉर्डिंग सुविधाएं पेश कर रहा है।
The update will bring new features, including the ability to overlay video captions in multiple languages and customize their look, as well as green-screen tools that work with photos from your phone’s camera roll or other X posts.
“One of our biggest priorities is to give creators the tools to create original content [and] Reward those creators,”
Bear says the idea is to provide a “functional” video editor so that some videos on X “can eventually be original content that doesn’t exist on other platforms.” He noted that many posts from the top accounts on X contain stolen content, sometimes five years after the content originally went viral.
Recycled content has always been a popular shortcut to virality on social platforms, especially because there’s real money involved. A video editor alone won’t solve this.
To encourage a thriving creator ecosystem, X must ensure that creators can reach a broad and scalable audience of real people to effectively monetize their work. To post exclusively on X, creators will need more incentives, given that its competitors like TikTok, Meta, and YouTube have established fleshed-out ecosystems with consistent, reliable payments.
X may also need to improve its creator relations: Bear recently criticized MrBeast, one of YouTube’s biggest creators, for the nature of his video content.
X also lacks built-in tools that creators can use to report and take action when their work is stolen, similar to the protections Meta provides to Reels creators. Meta, for example, allows the original creator owner to either block the visibility of their stolen content or add attribution links to monetize it. YouTube has also long offered tools to detect and remove unauthorized re-uploads.
Most importantly, In April, Bear said that X was identifying and suspending “208 bots per minute and growing”, to give an idea of the scale of the problem. Earlier, he had said that half the product team was focused on developing features to reduce spam.
Beers also cited other reasons for the upgrade, beyond the fact that recycled content has a “negative impact on user experience and business.” He said posts on
To be fair, X is far from the only social network to suffer from increasing amounts of spam in the AI age. For example, Reddit just said it’s implementing AI tools to address the increasing amount of spam and bot content made possible by the rise of large language models (LLMs).
Digg, a would-be Reddit competitor, shut down its app earlier this year, saying it didn’t have the means to fight the sheer volume of spam as a new startup.
Bear said its video editor and recorder is initially available in its iOS app, as the Android app is still being rebuilt.
When you purchase through links in our articles, we may earn a small commission. This does not affect our editorial independence.
