Petaling Jaya: Berjaya Food International SDN BHD (BFI) has taken another step in its global growth strategy by signing a memorandum (MoU) with the Mongolia-based Bloumen Group, Berjaya Food International SDN BHD (BFI), a subsidiary of Berjaya Food BHD (BFOood), Berjaya Food BHD
Thepartnership determines the platform for the much awaited arrival of crispy crim donuts in Mongolia, which marks the entry of the brand into a dynamic and rapidly developed consumer market.
Crispy cream has a strong appearance with a growing global footprint in major regions including North America, Europe, Middle East and Asia-Pacific.
This cooperation brings together BFI’s expertise in the creation of international food and beverage brands and local market strength of Bloomon Group. With their partnership, the two companies aim to introduce globally recognized crispy cream taste, welcoming their signature originally dissolved donuts and hot, stores for Mongolian consumers.
The first crispy cream outlet in Mongolia is expected to be launched in the near future, which will be revealed soon.
As Mongolia continues to diversify its economy and invest in modern urban and retail infrastructure, this expansion is well with the country’s development trajectory. The entry of a global brand such as Krispy Kreme aligns with increasing consumer demand and supports the broader vision of converting the country’s broad vision into a prosperous metropolitan hub.
BFOood Group CEO Datuk Sydney Quase said, “We are pleased to join the forces with the Bloomon Group to expand the presence of crispy creams in Mongolia. Mongolia presents a promising market with a growing hunger for quality food experiences and we believe that the reputed offerings and strong brands of Crispy Crame will be renovated there.
“Together, we are committed to providing a world -class experience that aligns with the developed tastes and aspirations of the Mongolian market.”
The Chairman and Chairman of the Bluemon Group, Sanjav Tsewen-Ochir said that MOU represents an important step in its ambition to elevate the Mongolia’s consumer landscape with globally respected brands.
“As the country continues to adopt modern food and lifestyle trends, we believe that the iconic appeal and quality of crispy cream will be firmly resonated with Mongolian consumers. Our partnership with BFI reflects a long -term commitment to shape the future of retail and food culture in Mongolia.”
This expansion creates at the speed of BFOood in broadening its international footprint, after recent enterprises in ASEAN, Nordic region and Middle East.
