My First Bitcoin (MFB) has announced that it is rebranding to begin a new chapter in its independent BTC education initiative. The organization shared significant changes to its mission approach as part of its strategy for global transformation.
From El Salvador to the World
Nonprofit organization My First Bitcoin has announced its official transformation from local BTC education and support to providing tools and resources to teachers around the world.
MFB, also known as Mi Primer Bitcoin, was founded in 2021 in El Salvador and focuses on independent BTC education with a variety of programs. In early 2022, the organization launched its BTC Diploma program to facilitate education on a number of Bitcoin-related topics, including challenges to fiat money, the history of BTC, and various aspects of the flagship crypto.
The program has reportedly reached more than 27,000 students over the years, the majority of whom are located in El Salvador. Meanwhile, the 2023 workbook has been translated into 23 languages and taught freely from South America to Asia.
Now, MFB has revealed that it wants to continue its project with a global approach. The organization shared that it is removing its local name, Mi Primer Bitcoin, and officially rebranding to the English version.
Additionally, the team has reportedly been restructured by adding new roles and directors. As part of the transition, the organization will also close its physical office in El Salvador and move to a fully remote, globally distributed structure.
MFB’s founder, John Dennehy, said, “Our ambition was always to change the world, but we had to start with a student, then a city, then a nation, and now we’re ready to scale the potential impact from 6 million people to 8 billion people.”
My First Bitcoin’s New Focus
Despite the change, the MFB confirmed that it would stick to its mission. Dennehy noted the scale of the surge as important to the organization’s mission, and said they would “focus on empowering teachers and projects everywhere rather than trying to do it ourselves.”
The new focus aims to teach teachers how to do this, “creating the tools, systems and guidance for anyone who wants to start their own Bitcoin education initiatives: circular economy, meetups and community builders.”
According to the announcement, the team will transition to a “more facilitating role” while doubling down on “building and improving new and existing curriculum for all audiences.”
MFB shared that it is stepping back from its weekly and monthly meetups in El Salvador, which will now be owned by a group of local projects. Additionally, the organization revealed that its public school program in El Salvador has ended.
In 2023, the nonprofit began collaborating with El Salvador’s Ministry of Education to promote local adoption and financial empowerment, with the goal of introducing BTC diploma courses into the country’s public educational system in 2024.
Finally, the organization will make the expansion of its independent Bitcoin Educators Node network a centerpiece of the new approach. The Node Network was launched in 2023 with the goal of providing a place for people to join the MFB’s mission. The autonomous network spans more than 70 projects in 38 countries.
“We want to help others get started and succeed in their own communities, then connect everyone together to create a global movement,” concludes the MFB founder.
BTC trades at $101,238 in the one-week chart. Source: BTCUSDT on TradingView
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