Qualampur: Optimax holdings BHD aims to double its foreign patient revenue contribution to 20% by the end of 2025 as it increases outreach in Cambodia, Indonesia and Vietnam.
CEO Sandy Tan Sing Yi shared that the Cambodian operations of the group launched in May 2024 are already self -sufficient.
“Our doctors fly only twice a month, but the number is quite good. Now our foreign revenue is about 10% in total,” he said Sunbiz in an interview.
Tan said that Cambodian Healthcare has a trust gap, which optimax is addressing with high standards and modern features.
“To be honest, many Cambodians lack confidence in their local healthcare system. That is why air ambulance services are effective there. For example, heart attack patients often opt for direct flights to Bangkok or Singapore for their medical treatment,” he said.
He said that the entry of optimax in the Cambodian market has received strong response due to its modern features and adherence to international standards.
“When we first started as an eye center, we built an operating theater that meets the international standards of the Joint Commission. The practice ensures that patients feel confident and confident when they arrive for surgery,” she said.
According to Tan, Optimax currently holds an estimated 50% of Cambodia’s personal eye care sector and is the only Malaysian eye care provider.
“Our patients are not only from Nom Penh, but also from the outskirts, who come to see us,” he said.
Tan stated that the group is searching for expansion beyond nomon Penh, possibly in the seam rip or other parts of Cambodia.
“Once our operating theater reaches full use and operates seven days a week, we will move forward,” he said.
At the same time, optimax is ramping roadshow and digital outreach in Indonesia and Vietnam to attract more international customers.
“We are all going out. In fact, we recently held a roadshow in Jakarta and managed to secure 100 patients for eye surgery in Malaysia,” said Tan.
At the same time, Optimax has planned to maintain frequent presence in Indonesia and Vietnam with annual roadshow and marketing activities.
“Some members of our team are currently in Jakarta. We are building more agents and strengthening our marketing team. We are actively running roadshow, events, radio campaigns and digital marketing – not only to promote our services in Malaysia but also to raise awareness abroad,” Tan said.
“At the end of the day, we are in the service line. If we continue investing in international marketing, our foreign patient base will increase considerably,” he said.
On the domestic front, Tan said that optimax is already well installed in Malaysia.
“Before MCO, we were a 100% Malaysian-based company. I would say that 99% of our patients were locals, perhaps only 1-2% foreign patients, mainly from Medan due to our penang appearance.
“But today, it has changed. Now we see many more foreign patients – not only Indonesian and Cambodians, but also people from China and Brunei. Medical tourism in Malaysia is definitely booming,” he said.
On Malaysia’s appeal as a medical tourism hub, Tan said that the country provides high quality care and facilities that is the best rival of the region. “Our operating theater is created for extremely high standards. The Ministry of Health has done a great job to meet those requirements.”
TAN optimax’s new revenue currents are optimistic, especially its forest in beauty services.
“Our beauty clinic at the Atrium Mall, which began operations in May last year, has shown a promising number. Although still new, we have seen a strong walk-in traffic and expected from the Center to contribute to pursue solid revenue,” he said.
Meanwhile, Optimax is strengthening its position in the Myopic Control sector to address the growing short -sightedness rate in children in Southeast Asia.
“We are converting most centers into myopic control centers without the operation of theaters,” said Tan.
With refractory surgery and cataract treatment, myopic control is now a standard offering in all 24 optimax centers.
Tan stated that myopia’s prevalence in Southeast Asia is dangerously high, roughly due to lifestyle and educational pressures. “Whether in Singapore, Malaysia, Vietnam or Indonesia, we look at the same trend, and it has contributed to South -East Asia, which has the highest rate of Myopia globally.”
Tan said that the rate of Myopia in Asia is significantly higher than in Western countries, recent studies indicate that up to 70% of the next generation in the region may be affected. “This is a bigger difference compared to America. Our Myopia rates are much higher. If you look at the latest data, it is very dangerous.”
He said that the growing dependence of the region on digital tools is reducing the issue.
The group is collaborating with the MOH and the Ministry of Education to conduct school-based eye screening.
“We have already developed the optimax app so that parents can monitor their child’s position annually. We are doing so in our network,” Tan said.
The program is expanding rapidly. “We started with only 10 to 20 children, but now we have 20,000 children for annual check-ups. It shows increasing awareness and demand,” Tan said.
