Spotify is launching its Spotify Ad Exchange (SAX) platform and advertiser-centered artificial intelligence (AI) tool in India. Declared on Monday, new services for advertisers in the country were launched exactly a week after its global launch. Sax is a programmatic ad platform that automatically automatically purchases the process of purchasing and keeping advertisements on the platform. The audio streaming platform claimed that the platform would offer full address and performance measurements capabilities to advertisers for the first time in India. Simultaneously, users will get free audio advertisements through AI advertisements generative AI within the Ads Manager.
Spotify’s new advertisement platform and AI facilities are now available in India
In a press release, the company announced the launch of its SAX platform and generic AI advertisements in India. The SAX platform was first released in the US and Canada, and is now being expanded to more areas including India. The company says it will allow advertisers to reach the log-in users of the platform through real-time auction. The advertisers will also be able to track the access of advertisements through the platform.
In particular, SAX provides real-time dialect (RTB) type programtic advertisement. In this, many advertisers bid for AD space through demand-side platform (DSPS) and allocated AD space to the highest large. Then, the winning is loaded on the advertising page and the entire process is within seconds.
In India, Spotify’s programmatic advertising platform has been integrated on the demand side with Google display and video 360, magnets and trade desks. Advertisers can use these platforms to use audio, video and performance advertisements of streaming platforms. The company will soon add podcast advertisements to its offerings. Users will also be able to find their target audiences and track results in many media ecosystems.
Spotify made an internal analysis of over 350 advertising campaigns in various publishers within the Google DV 360 and claimed that the SAX platform led the average increase of an average increase of an average increase without an average increase without an increase in media expenses. Additionally, the company stated that the platform also maximizes unique access and reduces advertising repetition, reducing the risk of brand fatigue.
Also, the company is presenting Spotify generative AI advertisement. This is available within the company’s advertising manager forum and allows advertisers to produce scripts and voiceover using AI to create AI-operated voice advertisements. The platform said that advertisers of all sizes in India can use this AI tool to create and deploy scalable audio ads on Spotify.
